Fresh Advantage is a food truck concept that would offer fresh fruit dishes and smoothies on the go around college Campuses. The brand would be focused on bringing fresh and healthy fruit based produts to busy college students, professors, and staff. Individuals could refresh between classes or meetings with an easy, convenient, and nutritious fresh snack made with only fresh, organic, and locally sourced ingredients. The Fresh Advantage brand concept uses a combination of bright, vibrant colors and illustrations to create a sense of fun and excitement for its customers. The logo is inspired by a pineapple to give customer’s an idea of what the brand is all about and is composed of similar bright colors and illustrative style as the other brand elements to ensure a cohesive communication to customers.