A little bit about me…
Hi, I’m Kayla Hedrick and I am a Senior Graphic Designer/Account Manager for Story of the Season. In my current roll I manage the design needs and communication for multiple High School/College Sports programs across the country. I am a recent Purdue University graduate with a BFA in Visual Communication Design and a BS in Marketing. I am passionate about art and design and enjoy solving problems with creative and innovative solutions. Using both my perspective as a creative and knowledge gained through my involvement the business sector, I feel I approach problems from well researched and unique perspectives. I enjoy sports, music, and pop culture and like incorporating their influences into my creative solutions and personal design choices.
Bachelor of Fine Arts in Visual Communication Design
College of Liberal Arts 2024
Bachelor of Science in Marketing
Mitchell E. Daniels, Jr. School of Business 2024
Purdue University
Education
Awards & Recognition
As a graphic design intern, I played a pivotal role in enhancing the visual appeal of the 2023 fair experience. I designed and produced a diverse range of printed and digital materials, including eye-catching signage, billboards, maps, booklets, and engaging social media content. Additionally, I had the exciting opportunity to create distinctive branding materials and identities for various ISFEC events, programs, and vendors, contributing to the overall aesthetic cohesion of the fair. Collaboration was a key aspect of my internship, as I worked closely with departments such as marketing, sponsorship, entertainment, and education. This collaborative effort ensured that the content seamlessly integrated the annual theme of the event with the year-round ISFEC branding guidelines, resulting in a visually cohesive and memorable fair experience for attendees.
Featured Work Purdue Undergraduate Art & Design Juried Exhibition / 2x / Ringel Gallery
Featured Work Purdue Annual VCD Juried Undergraduate Poster Exhibition / 2x / Patti & Reuff Gallery
Work Included in RGB/CMYK Color Wheel Poster and Teaching Resources by Petronio Bendito
published by Davis Art
Work Experience
Graphic Design Intern
Indiana State Fairgrounds & Event Center
May 2023 - August 2023
Student Print Manager
Purdue University
September 2021 - Present
In my role as the Student Print Manager, I adeptly utilized Adobe Photoshop, Illustrator, and other applications within the Adobe Suite to meticulously prepare materials for printing. Beyond design proficiency, my responsibilities extended to the regular maintenance, troubleshooting, and repairs of printer technology, ensuring seamless and efficient operations. I took charge of managing and executing print jobs for a diverse range of university clients, including students, faculty, and staff. This multifaceted role allowed me to not only showcase my technical skills but also to provide valuable print services to meet the diverse needs of the university community.
During my time as a marketing/visula design intern, I played a pivotal role in enhancing the company's visual presence. I conducted photography, videography, and editing for both internal and external events, meetings, and projects, ensuring a polished and professional representation. I was actively involved in crafting visually appealing website content and marketing materials for both internal use and client accounts. Moreover, I managed the dynamic realm of social media, maintaining, updating, and creating regular content across four platforms. The comprehensive nature of my experience allowed me to not only showcase my design skills but also actively contribute to the company's overall visual identity and marketing strategies.
Marketing/Visual Design Intern
Focust Apps LLC.
December 2019 - August 2021
As a career peer advisor, I actively contributed to the success of the office through various responsibilities. I utilized my design skills to create impactful marketing materials for office functions and events, enhancing the promotional efforts of the team. Additionally, I played a key role in the planning and execution of office events, ensuring their smooth operation and success. Another significant aspect of my role involved managing job postings for students and fostering positive relations with employers. This multifaceted experience allowed me to not only showcase my creative abilities but also actively contribute to the overall effectiveness of the Career Development Center.
Career Peer Advisor
IUS Career Development Center
August 2019 - May 2020
In my position as Graphic Design Intern/Account Manager, I managed the design needs and communication for 2 high school athletic programs during their Spring 2024 Seasons. My responsibilities included designing and publishing weekly interactive digital publications and engaging social media content. Additionally, I designed company advertising, presentations, and social media graphics for internal and external use.
Graphic Design Intern/Account Manager
Story of the Season
February 2024 - June 2024
In my position as Senior Graphic Designer/Account Manager, I manage the design needs and communication for multiple high school/college athletic programs across various seasons year round. My responsibilities include designing and publishing weekly interactive digital publications and engaging social media content for multiple programs and company use. Additionally, I oversee 4 junior graphic designers and aid in the management of their athletic programs.
Senior Graphic Designer/Account Manager
Story of the Season
June 2024 - Present